Thursday, April 8, 2010
Assignment 4: Color Coalition.
Our Task:
Design ONE postcard (both front and back) to promote, or create awareness of a chosen youth theme. The theme can be international, regional or local.
Chosen Theme.
I chose to do my Assignment on Sounds Like Saturday, a series of music and dance performances taking place right in the heart of Orchard Road from 16 Jan to 27 Mar! Indie Rock Bands perform outside Orchard Cineleisure for free listening, and dance classes ranging from Jazz, to Bboy to Hip Hop, are offered to people interested. The event is organised by *scape and aims to promote youth culture in the arts.
Here's the website for further reference. :)
Sounds Like Saturday!Drafting the postcard design.
For the first few tries, I wanted to focus on the text layout. Here are my first 2 drafts:
P.S. the font isn't a downloaded font, I wrote it myself using a tablet. So no worries on copyright-related issues there.
After these trials, I decided that there was too much text, and decided that I wanted pictures in it. These are the pictures I decided to use:
This is a picture of a friend of mine (top) and his instructor (bottom) taken during our Dance Night a few years back. The photo was taken by a senior of mine who has given me permission to use it for this project.
First I tried editing the photo a little before inserting it in. I upped the contrast after removing the colour from it.
This is what I got:
I then added the pictures to the design, and using brush effects, layer special effects, as well as several other effects in photoshop, came up with several colour trials.
Colour trials.
I tried being as adventurous as possible, and played with a few colours at a time.
#1:
#2:
I found that working with too many colours at one shot like #2 was not pleasing to the eyes. So I chose to go into colour schemes that involved at most 2 dominant colours, for example, brown&black, purple&yellow, green&yellow.
#3:
#4:
#5:
#6:
#7:
For the last one, I just decided to go crazy on bright jarring colours. Which I like. :)
#8:
Final Choice.
Front:
Back:
Reason for choice.I liked how #3 turned out as well, but it wasn't as eye-catching and as visually striking as #6 was to me. The purple and yellow colours are shouting colours, and would catch my eye immediately if I were to walk past a postcard stand. I also liked how the dancer stood out in the design and attracted my attention, since I'm a dance-enthusiast. If my postcard attracts fellow dance-enthusiasts, then I would have achieved my purpose. :)
♥ head in clouds.
6:39 AM
